Nikon makes some really great equipment. But counter to the glow of their technical genius, the business people are giant black holes of intellect. The much-anticipated P6000 advanced compact camera (no, I will not give the link – they won’t see a link from me on this issue) uses a new raw format called NRW. Proprietary raw formats are a BAD, BAD thing. People want to choose the best combination of software and hardware they can, and locking them into one path or another ought to drive them away. Of course, there are the iPod lemmings who have no problem with iTunes and iWhatever because they don’t want to bother thinking or making choices.
Now, combine a proprietary file format for digital images with a single-path solution for viewing and editing those pictures, and you have a RETARDED situation. Do some reading to understand my ire.
It’s not bad enough they pick a douche like Ashton Kutcher as a spokesperson, and ran those lame-ass advertisements. Now they have to pull this shit and just drive away folks who want flexibility. I hope to god they do not try this crap with the dSLR lines.
I’ve been shooting Nikon for almost 20 years, and this is the first time I’ve considered dumping them altogether. Unfortunately, Canon doesn’t seem to be any more intelligent in this regard. As long as Adobe comes out with a workable DNG converter, I’ll be ok. Or I won’t ever buy another Nikon. I’m already done with Micro$oft.