"The Open Screen Project is dedicated to driving consistent rich Internet experiences across televisions, personal computers, mobile devices, and consumer electronics. The Open Screen Project is supported by technology leaders, including Adobe, ARM, Chunghwa Telecom, Cisco, Intel, LG Electronics Inc., Marvell, Motorola, Nokia, NTT DoCoMo, Qualcomm, Samsung Electronics Co., Sony Ericsson, Toshiba and Verizon Wireless, and leading content providers, including BBC, MTV Networks, and NBC Universal, who want to deliver rich Web and video experiences, live and on-demand across a variety of devices."
The announcement goes on to discuss using the Adobe Flash Player and AIR as rich, but thin, content solutions. And there has been considerable motion to bring AIR even more light as a distributed application frame. The Adobe Media Player, which I tested in prerelease, is another great solution that gives providers very nice control over advertising and targeting of video content.
Way cool, junior.